The more complex and extensive your media plans get the harder it can be to differentiate one row for the rest. Color coding provides your team with the visual cues necessary to call out items, differentiate mediums, and create a generally tidier plan.
Begin by selecting the lines you wish to color code (selecting lines works similar to Excel). If there is a common segment of your media plan you can filter by, using the Filter function to limit the media plan view.
Press the Color button (paint bucket icon) and select one of the 15 color options available.
When you are done, your color coded plan can help to identify key attributes that are important to you. Finding that one placement to edit in a sea of dozens, or even hundreds is now easier and reviewing your plan is more insightful.