The Campaign Overview tab provides a quick overview of the high-level information regarding the campaign. This can offer team members quick insights into the objectives, strategic goals, and KPIs for the campaign. It also outlines budget, flight dates, contacts, channels, and geography. Additionally, a campaign image can be added to be used in customer presentations.
From here, you can click the Edit button at the top of the screen to quickly jump to the Settings tab of the Campaign where you can change any of the default settings for this Campaign.
Add Campaign Image
Clicking the Add Campaign Image area will bring you to the Image section within the Settings tab. Here you can Add and Remove the Campaign Image.
Add Campaign Description
Clicking the Add Campaign Description area will bring you to the Description section within the Settings tab. Here you can edit the Advertiser Description.
Following an Campaign indicates particular interest for you. When you go to the Campaigns tab of Bionic, you can filter Campaigns to just display those you Follow, providing quick access to those you work with normally.
Once you setup pertinent information for this Advertiser, you will be able to see the details from the Overview page.
Next Step: Campaign Settings – Basic Info