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Are broadcast Ratings (Nielson) available through Bionic?

Ratings are very important when dealing with broadcast advertising. Ratings are typically available through Nielson (in the US) or other measurement service depending where you are around the world. Obtaining this information requires the appropriate licensing.

Bionic does not currently have integrations with Nielson or other rating services.  However, we do provide you with the ability to enter Market, Demographics, Population, and Ratings for broadcast placements if you were provided that information from your vendor or have a license of your own.  Based on the information provided, Bionic will automatically calculate GRPs, Reach %, Reach #, Frequency, and other common calculated data points.

For more information about the Broadcast related fields see Adding Ratings, GRPs, And Other Broadcast Data To Your Media Plan.

 

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