For placements that where the Channel = Television or Radio, additional fields will be automatically added to the media plan to support additional broadcast information such as Market, Demographics, Population, Rating, and resulting calculations.
- Market: Enter the desired Market and select from the resulting menu of options. Each market will display the Rating Service it represents. Additional Rating Services can be added upon request - contact Bionic Customer Support.
- Gender: Identify the whether you are trying to reach all persons, males, or females.
- Age Range: Identify the age range of the audience you are trying to reach with your advertisement based on pre-defined age options.
- Population: This is the number of people assigned to your market. This will be automatically populated, but can be changed if you need the number to meet a specific demographic (typically provided to you by the vendor if you do not have the necessary licensing for the applicable rating service).
- Rating: Enter the rating. This information is typically provided to you by the vendor if you do not have the necessary licensing for the applicable rating service.
Bionic will automatically provide you with the following calculations based on the data you enter.
- Average Persons: (Population X Rating / 100) Number of people in the Population that will be exposed to a single advertisement, on average.
- Spots: Based on the # of Spots identified in Quantity, if Rate is based on Spots. Otherwise, this field will be editable.
- Gross Rating Points (GRP): (Spots X Rating) Measures advertising impact by calculating the cumulative percentage of the population the campaign will reach as a whole.
- Cost Per Point (CPP): (Gross Media Cost X GRPs) Measures media efficiency by calculating how much it costs to buy one rating point. Campaigns with lower CPP are generally more efficient.
- Impressions: (Spots x Average Persons) The total number of interactions the audience has with an advertisement.
- Cost per Thousand Impressions (CPM): (Net Media Cost X 1,000 / Impressions) Similar to CPP, CPM measures efficiency by calculating how much it costs to have a thousand views of an advertisement. Campaigns with lower CPM are generally more efficient.
- Reach %: (Estimated using Bionic algorithm) Percentage of people who will who will see your advertisement at least once during the campaign.
- Reach #: (Population X Reach %) Total number of different people who will see your advertisement at least once during the campaign.
- Frequency: (Impressions / Reach) Number of times that a person is exposed to the advertisement. If the number is too low your advertising may not be make a lasting impact, but too high of a number could mean overexposing an audience and potentially wasted media dollars.