Each campaign will automatically carry in custom columns set up in the respective Advertiser. You can set up or remove columns applicable to this campaign as needed.
Other columns represent additional data, text, picklist, and number columns you need to track for each placement. See Overview of Custom Columns for additional information.
Set Up Default Other Columns
Press the Select Columns button
Select the Columns you want to add. NOTE: You can add columns on-the-fly. See below for instructions.
The columns you selected to include in media plans for this Advertiser will be displayed.
Adding New Columns
If you cannot see a particular column you want to include in the list of available columns, you can create a new one.
WARNING: It is advised to double check first in the Administration section to ensure the column doesn't already exist.
Press the Create a new Column link
Complete the setup fields