The media plan can support both packages and roadblocks to represent buys where you are paying a single rate that incorporates multiple placements.
Packages are made up of multiple, independent placements. For example, you may receive 2 display placements + an eNewsletter banner + Social post for 1 flat rate.
Roadblocks are similar - 1 price for multiple placements. However, it is assumed the placements share metrics. For example, you may buy a homepage takeover containing a Top Leaderboard, Half Page, and Bottom Leaderboard. Instead counting individual impressions for each placement, they are shared among the 3 placements.
Adding A Package or Roadblock
Within your media plan, you may need to setup Packages or Roadblocks. The process for both is the same.
Use the Add menu to select Package or Roadblock
The media plan will create 3 lines:
The first line is the package header. Here you will enter the Program & Rate/Qty as appropriate.
The 2 subsequent lines will represent the individual placements that make up the package. You will notice the program name automatically populates the placements. You can change the program name for individual placements if appropriate.
From here you will complete the placement details as you normally would.
You can add additional lines within the Package or Roadblock.
You opt to Add Package/Roadblock Placement OR Clone Package/Roadblock Placement. Cloning is typically the easiest option so you only need to change what's different.
Packages/roadblocks can contain as many placements as appropriate.
Because the rate is shared across placements, Bionic assumes each placement will hold an equal share of the value.
If needed you can adjust the weight of the placements to accurately reflect value for placements worth more.
Weight is measured in contrast with the values set with each placement, enabling you to use a variety of methods. Most common values might reflect cost, percentage, or ratio.
Simply enter the weight values and Bionic will calculate the placement quantities and costs accordingly.
Moving Standalone Placements Into Packages
If you have existing placements and discover they need become a package, you can create a package and move the placements into the package.
First, create a new package. You can identify the Program and Rate/Quantity.
Then drag each placement into the package. Click the line number, hold, and drag to the placement.
Once you release the placement you will be prompted by a message asking if you would like to add the placement to the package, click Add to Package.
NOTE: Placements can also be removed from packages using drag and drop.
If desired, add a package name, by default the Package Name will appear as the Program name + Package (ie. Forbes Package). You can edit this by hovering over the package name and clicking the pencil icon.
From the package header, click on the menu and select Clone Package.
Your package will be duplicated directly beneath the original package, and you can make changes as needed.
You can also clone a package or multiple packages by selecting the package header(s) and clicking the Clone button located above the media plan. For more on the clone feature click here.
Collapsing/Expanding Packages & Roadblocks
To condense your media plan you can collapse packages and roadblocks. This will take however many lines you have dedicated to a package or roadblock and collapse them into just one row, the package header. Once collapsed, you can expand the package or roadblock to display all lines again.
To collapse a package or roadblock, click on the package icon.
Once collapsed only the package header will display. The icon will now show a closed package and the number of placements within the package.
To expand the package or roadblock again simply click the icon again.
Deleting Packages & Roadblocks
Click on the Action menu icon next to the Package or Roadblock.
Select the Delete Package and Contents or Delete Roadblock and Contents option. This will delete the ENTIRE Package or Roadblock.
Delete Only the Package or Delete Only the Roadblock will keep the individual line items so they can be managed independent from each other. They will no longer be part of a Package or Roadblock.
Another way to delete a package or roadblock is to use the Delete button located above the media plan. To delete just the package header, which will leave you with individual placements for each of the package members, select the package header row then click Delete.
To delete the entire package, select all lines in the package and click Delete.