What is a Key Performance Indicator (KPI)?



As a modern marketer, you're expected to keep track of dozens of Key Performance Indicators (KPIs) to measure the performance of your campaigns. This could turn into a real headache.

Bionic makes tracking KPIs simple: Easily set goals, follow progress, and adjust if necessary.

Bionic supports the following Key Performance Indicators and their associated cost efficiencies:

  1. Actions + Cost Per Action (CPA)
  2. Attendees + Cost Per Attendee (/Attendee
  3. Calls + Cost Per Call (/Call)
  4. Clicks + Cost Per Click (CPC) + CTR (Click Through Rate)
  5. Column Inches + Cost Per Column Inch (PCI)
  6. Completed Views + Cost Per Completed View (/Completed view)
  7. Conversions + Cost Per Conversion (/Conv) + CVR (Conversion Rate)
  8. Deliveries + Cost Per Delivery (/Delivery)
  9. Downloads + Cost Per Download (/DL)
  10. Engagements + Cost Per Engagement (CPE)
  11. Favorites + Cost Per Favorite (/Favorite)
  12. Follows + Cost Per Follow (/Follow)
  13. Growth
  14. Impressions + Cost Per 1,000 Impressions (CPM)
  15. Installs + Cost Per Install (CPI)
  16. Interactions + Cost Per Interaction (/Interaction) + ITR (Interaction Rate)
  17. Items + Cost Per Item (/Item)
  18. Leads + Cost Per Lead (CPL)
  19. Likes + Cost Per Like (CPLk)
  20. Mobile Views + Cost Per Mobile View (/Mobile View)
  21. Net Conversion Value (NCV)
  22. Net Present Value (NPV)
  23. New Visitors + Cost Per New Visitor (/New visitor)
  24. Opens + Cost Per Open (/Open)
  25. Pageviews + Cost Per Pageview (/Pageview)
  26. People Reached + Cost Per 1,000 People Reached (/Reach)
  27. Points (GRPs) + Cost Per Point (/CPP)
  28. Post-Click Conversions + Cost Per Post Click Conversion (/Post Click Conv.)
  29. Post-Impression Conversions + Cost Per Post Impression Conversion (/Post Impr. Conv.)
  30. Printed Coupons + Cost Per Printed Coupon (/Printed Coupon)
  31. Redeemed Coupons + Cost Per Redeemed Coupon (/Redeemed Coupon)
  32. Registrants + Cost Per Registrant (/Registrant)
  33. Replies + Cost Per Reply (/Reply)
  34. Return on Ad Spend (ROAS)
  35. Return on Marketing Investment (ROMI)
  36. Retweets + Cost Per Retweet (/Retweet)
  37. Sends + Cost Per Send (/Send)
  38. Spots + Cost Per Spot (/Spot)
  39. Unfollows + Cost Per Unfollow (/Unfollow)
  40. Unique Clicks + Cost Per Unique Click (UClick)
  41. Video Completion + Cost Per Video Completion (/Completion)
  42. Viewable Impressions + Cost Per 1,000 Viewable Impressions (vCPM)
  43. Views + Cost Per View (/View) + View % (View Rate)
  44. Visitors + Cost Per Visitor (/Visitor)
  45. Visitors + Cost Per Visitor (/Visitor)
  46. Visit + Cost Per Visit (/Visit)

If you would like to track a metric that isn’t on the list, let us know and we will activate it for you! Contact Bionic Customer Support at

Learn how to add KPIs to your Media Plan.


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