What is a Key Performance Indicator (KPI)?

As a modern marketer, you're expected to keep track of dozens of Key Performance Indicators (KPIs) to measure the performance of your campaigns. This could turn into a real headache.

Bionic makes tracking KPIs simple: Easily set goals, follow progress, and adjust if necessary.

Bionic supports the following Key Performance Indicators and their associated cost efficiencies:

1. Actions + Cost Per Action (CPA)
2. Attendees + Cost Per Attendee (/Attendee
3. Calls + Cost Per Call (/Call)
4. Clicks + Cost Per Click (CPC)
5. Column Inches + Cost Per Column Inch (PCI)
6. Completed Views + Cost Per Completed View (/Completed view)
7. Conversions + Cost Per Conversion (/Conv)
8. Deliveries + Cost Per Delivery (/Delivery)
9. Downloads + Cost Per Download (/DL)
10. Engagements + Cost Per Engagement (CPE)
11. Favorites + Cost Per Favorite (/Favorite)
12. Follows + Cost Per Follow (/Follow)
13. Impressions + Cost Per 1,000 Impressions (CPM)
14. Installs + Cost Per Install (CPI)
15. Interactions + Cost Per Interaction (/Interaction)
16. Items + Cost Per Item (/Item)
17. Leads + Cost Per Lead (CPL)
18. Likes + Cost Per Like (CPLk)
19. Mobile Views + Cost Per Mobile View (/Mobile View)
20. New Visitors + Cost Per New Visitor (/New visitor)
21. Opens + Cost Per Open (/Open)
22. Pageviews + Cost Per Pageview (/Pageview)
23. People Reached + Cost Per 1,000 People Reached (/Reach)
24. Points (GRPs) + Cost Per Point (/CPP)
25. Post-Click Conversions + Cost Per Post Click Conversion (/Post Click Conv.)
26. Post-Impression Conversions + Cost Per Post Impression Conversion (/Post Impr. Conv.)
27. Printed Coupons + Cost Per Printed Coupon (/Printed Coupon)
28. Redeemed Coupons + Cost Per Redeemed Coupon (/Redeemed Coupon)
29. Registrants + Cost Per Registrant (/Registrant)
30. Replies + Cost Per Reply (/Reply)
31. Retweets + Cost Per Retweet (/Retweet)
32. Sends + Cost Per Send (/Send)
33. Spots + Cost Per Spot (/Spot)
34. Unfollows + Cost Per Unfollow (/Unfollow)
35. Unique Clicks + Cost Per Unique Click (UClick)
36. Video Completion + Cost Per Video Completion (/Completion)
37. Viewable Impressions + Cost Per 1,000 Viewable Impressions (vCPM)
38. Views + Cost Per View (/View)
39. Visitors + Cost Per Visitor (/Visitor)
40. Visitors + Cost Per Visitor (/Visitor)
41. Visit + Cost Per Visit (/Visit)

If you would like to track a metric that isn’t on the list, let us know and we will activate it for you! Contact Bionic Customer Support at [e-mail].

Learn how to add KPIs to your Media Plan.