As a modern marketer, you're expected to keep track of dozens of Key Performance Indicators (KPIs) to measure the performance of your campaigns. This could turn into a real headache.
Bionic makes tracking KPIs simple: Easily set goals, follow progress, and adjust if necessary.
Bionic supports the following Key Performance Indicators and their associated cost efficiencies:
1. Actions + Cost Per Action (CPA)
2. Calls + Cost Per Call (/Call)
3. Clicks + Cost Per Click (CPC)
4. Column Inches + Cost Per Column Inch (PCI)
5. Completed Views + Cost Per Completed View (/Completed view)
6. Conversions + Cost Per Conversion (/Conv)
7. Downloads + Cost Per Download (/DL)
8. Engagements + Cost Per Engagement (CPE)
9. Fans + Cost Per Fan (/Fan)
10. Favorites + Cost Per Favorite (/Favorite)
11. Follows + Cost Per Follow (/Follow)
12. Impressions + Cost Per 1,000 Impressions (CPM)
13. Installs + Cost Per Install (CPI)
14. Interactions + Cost Per Interaction (/Interaction)
15. Items + Cost Per Item (/Item)
16. Leads + Cost Per Lead (CPL)
17. Likes + Cost Per Like (CPLk)
18. Mobile Views + Cost Per Mobile View (/Mobile View)
19. New Visitors + Cost Per New Visitor (/New visitor)
20. Pageviews + Cost Per Pageview (/Pageview)
21. People Reached + Cost Per 1,000 People Reached (/Reach)
22. Points (GRPs) + Cost Per Point (/CPP)
23. Printed Coupons + Cost Per Printed Coupon (/Printed Coupon)
24. Redeemed Coupons + Cost Per Redeemed Coupon (/Redeemed Coupon)
25. Registrants + Cost Per Registrant (/Registrant)
26. Replies + Cost Per Reply (/Reply)
27. Retweets + Cost Per Retweet (/Retweet)
28. Spots + Cost Per Spot (/Spot)
29. Unfollows + Cost Per Unfollow (/Unfollow)
30. Unique Clicks + Cost Per Unique Click (UClick)
31. Video Completion + Cost Per Video Completion (/Completion)
32. Viewable Impressions + Cost Per 1,000 Viewable Impressions (vCPM)
33. Views + Cost Per View (/View)
34. Visitors + Cost Per Visitor (/Visitor)
35. Visit + Cost Per Visit (/Visit)
If you would like to track a metric that isn’t on the list, let us know and we will activate it for you! Contact Bionic Customer Support at support@bionic-ads.com.
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