What is a Key Performance Indicator (KPI)?

As a modern marketer, you're expected to keep track of dozens of Key Performance Indicators (KPIs) to measure the performance of your campaigns. This could turn into a real headache.

Bionic makes tracking KPIs simple: Easily set goals, follow progress, and adjust if necessary.

Bionic supports the following Key Performance Indicators and their associated cost efficiencies:

1. Actions + Cost Per Action (CPA)

2. Calls + Cost Per Call (/Call)

3. Clicks + Cost Per Click (CPC)

4. Column Inches + Cost Per Column Inch (PCI)

5. Completed Views + Cost Per Completed View (/Completed view)

6. Conversions + Cost Per Conversion (/Conv)

7. Downloads + Cost Per Download (/DL)

8. Engagements + Cost Per Engagement (CPE)

9. Fans + Cost Per Fan (/Fan)

10. Favorites + Cost Per Favorite (/Favorite)

11. Follows + Cost Per Follow (/Follow)

12. Impressions + Cost Per 1,000 Impressions (CPM)

13. Installs + Cost Per Install (CPI)

14. Interactions + Cost Per Interaction (/Interaction)

15. Items + Cost Per Item (/Item)

16. Leads + Cost Per Lead (CPL)

17. Likes + Cost Per Like (CPLk)

18. Mobile Views + Cost Per Mobile View (/Mobile View)

19. New Visitors + Cost Per New Visitor (/New visitor)

20. Pageviews + Cost Per Pageview (/Pageview)

21. People Reached + Cost Per 1,000 People Reached (/Reach)

22. Points (GRPs) + Cost Per Point (/CPP)

23. Printed Coupons + Cost Per Printed Coupon (/Printed Coupon)

24. Redeemed Coupons + Cost Per Redeemed Coupon (/Redeemed Coupon)

25. Registrants + Cost Per Registrant (/Registrant)

26. Replies + Cost Per Reply (/Reply)

27. Retweets + Cost Per Retweet (/Retweet)

28. Spots + Cost Per Spot (/Spot)

29. Unfollows + Cost Per Unfollow (/Unfollow)

30. Unique Clicks + Cost Per Unique Click (UClick)

31. Video Completion + Cost Per Video Completion (/Completion)

32. Viewable Impressions + Cost Per 1,000 Viewable Impressions (vCPM)

33. Views + Cost Per View (/View)

34. Visitors + Cost Per Visitor (/Visitor)

35. Visit + Cost Per Visit (/Visit)

If you would like to track a metric that isn’t on the list, let us know and we will activate it for you! Contact Bionic Customer Support at


Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request