As a modern marketer, you're expected to keep track of dozens of Key Performance Indicators (KPIs) to measure the performance of your campaigns. This could turn into a real headache.
Bionic makes tracking KPIs simple: Easily set goals, follow progress, and adjust if necessary.
Bionic supports the following Key Performance Indicators and their associated cost efficiencies:
- Actions + Cost Per Action (CPA)
- Attendees + Cost Per Attendee (/Attendee
- Calls + Cost Per Call (/Call)
- Clicks + Cost Per Click (CPC) + CTR (Click Through Rate)
- Column Inches + Cost Per Column Inch (PCI)
- Completed Views + Cost Per Completed View (/Completed view)
- Conversions + Cost Per Conversion (/Conv) + CVR (Conversion Rate)
- Deliveries + Cost Per Delivery (/Delivery)
- Downloads + Cost Per Download (/DL)
- Engagements + Cost Per Engagement (CPE)
- Favorites + Cost Per Favorite (/Favorite)
- Follows + Cost Per Follow (/Follow)
- Growth
- Impressions + Cost Per 1,000 Impressions (CPM)
- Installs + Cost Per Install (CPI)
- Interactions + Cost Per Interaction (/Interaction) + ITR (Interaction Rate)
- Items + Cost Per Item (/Item)
- Leads + Cost Per Lead (CPL)
- Likes + Cost Per Like (CPLk)
- Mobile Views + Cost Per Mobile View (/Mobile View)
- Net Conversion Value (NCV)
- Net Present Value (NPV)
- New Visitors + Cost Per New Visitor (/New visitor)
- Opens + Cost Per Open (/Open)
- Pageviews + Cost Per Pageview (/Pageview)
- People Reached + Cost Per 1,000 People Reached (/Reach)
- Points (GRPs) + Cost Per Point (/CPP)
- Post-Click Conversions + Cost Per Post Click Conversion (/Post Click Conv.)
- Post-Impression Conversions + Cost Per Post Impression Conversion (/Post Impr. Conv.)
- Printed Coupons + Cost Per Printed Coupon (/Printed Coupon)
- Redeemed Coupons + Cost Per Redeemed Coupon (/Redeemed Coupon)
- Registrants + Cost Per Registrant (/Registrant)
- Replies + Cost Per Reply (/Reply)
- Return on Ad Spend (ROAS)
- Return on Marketing Investment (ROMI)
- Retweets + Cost Per Retweet (/Retweet)
- Sends + Cost Per Send (/Send)
- Spots + Cost Per Spot (/Spot)
- Unfollows + Cost Per Unfollow (/Unfollow)
- Unique Clicks + Cost Per Unique Click (UClick)
- Video Completion + Cost Per Video Completion (/Completion)
- Viewable Impressions + Cost Per 1,000 Viewable Impressions (vCPM)
- Views + Cost Per View (/View) + View % (View Rate)
- Visitors + Cost Per Visitor (/Visitor)
- Visitors + Cost Per Visitor (/Visitor)
- Visit + Cost Per Visit (/Visit)
If you would like to track a metric that isn’t on the list, let us know and we will activate it for you! Contact Bionic Customer Support at support@bionic-ads.com.
Learn how to add KPIs to your Media Plan.
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