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What Is A Media Plan?

The media plan provides an interface where you can manage the various attributes of your campaign.  While many of the details will pull in from proposals, advertiser settings, and campaign settings, you can manually add and update information as needed.

Each placement will track the respective net media cost, ad serving fee, agency compensation, and any other costs associated with it.

You will be able to overwrite most costs at the placement level.

The media plan also provides an exportable Media Plan and Powerpoint presentation to present to your clients, Media Authorizations, IO Schedules, and DCM/Sizmek import files.

 

Next Step: Adding / Removing Placement In Your Campaign

 

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