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Cost Methods

One of the main benefits of Bionic is the math it does for you. It has calculations built in for the most commonly used pricing methods. But with all these cost methods, it can be a little confusing to pick the right one.

 

Below is the complete list of Cost Methods currently available and how each is used:

CPA - Cost Per Action (e.g. Acquisition). Assumes that the value in the quantity field is the count of actions. Media cost is calculated as quantity multiplied by rate.

CPM - Cost Per Mille (Thousand) Impressions. Assumes that the value in the quantity field is the count of impressions.  Media cost is calculated as quantity divided by 1,000 multiplied by rate.

CPC - Cost Per Click. Assumes that the value in the quantity field is the count of clicks.  Media cost is calculated as quantity multiplied by rate.

CPCV - Cost Per Completed View. Assumes that the value in the quantity field is the number of completed views.  Media cost is calculated as quantity multiplied by rate.

CPE - Cost Per Engagement. Assumes that the value in the quantity field is the number of engagements. Media cost is calculated as quantity multiplied by rate. 

CPI - Cost Per Install. Assumes that the value in the quantity field is the count of installs. Media cost is calculated as quantity multiplied by rate. 

CPL - Cost Per Lead. Assumes that the value in the quantity field is the count of leads. Media cost is calculated as quantity multiplied by rate.

CPLk - Cost Per Like. Assumes that the value in the quantity field is the number of likes (Facebook likes). Media cost is calculated as quantity multiplied by rate. 

CPP - Cost Per Point. Used when buying points such as GRPs = Gross Rating Points

CPV - Cost Per View. Assumes that the value in the quantity field is the number of view. Media cost is calculated as quantity multiplied by rate.

dCPM - Dynamic CPM - used for bidded media where you have an overall budget. Examples are buying through demand side platforms (DSPs) or on exchanges or through Google AdWords.

Each - Per Item - Bionic will calculate the media cost as simply the quantity multiplied by the rate.

Flat - Flat fixed rate for the line item. Enter the total cost the rate field.  Quantity is disregarded in the calculations of media cost.

Makegood - Added at no charge as a corrective measure.  Media cost will always be $0 when this is chosen.

PCI - Per Column Inch. This is typically only used for newspaper advertising. This is the number of column inches being purchased.  I.e. the number of columns multiplied by the height of the advertisement in inches. Note that column width will vary. Bionic provides a handy column inch calculator in the quantity field when this option is chosen. Media cost is calculated as number of column inches multiplied by the rate.

Per Spot - Per TV, Radio, or Other Ad Spot.  Assumes that the value in the quantity field is the count of spots being puchased. Media cost is calculated as quantity multiplied by rate.

Value Add - Included At No Additional Charge. Media cost will always be $0 when this is chosen.

vCPM - Viewable CPM. Assumes that the value in the quantity field is the number of viewable impressions. Media cost is calculated as quantity divided by 1,000 multiplied by rate.

/day - Per Day. Used when you have a set daily budget or a daily maximum.  For example, when advertising in Facebook or Twitter, you can set a daily maximum.  You can used "/day" instead of dCPM. When using this cost method, Bionic will automatically calculate your media cost based on the number of days between the start date and the end date of your placement. Flighting will also be taken into consideration.

/week - Per Week - When using this cost method, Bionic will automatically calculate your media cost based on the number of weeks between the start date and the end date of your placement. Flighting will also be taken into consideration.

/month - Per Month - When using this cost method, Bionic will automatically calculate your media cost based on the number of months between the start date and the end date of your placement. Flighting will also be taken into consideration. Note that calculating the number of months is tricky because the number of days in a month will vary.  Bionic does it's best to calculate in the way you expect.

/4WK Period - 28-day cycle (e.g. Outdoor Billboard) - When using this cost method, Bionic will automatically calculate your media cost based on the number of 4 week periods between the start date and the end date of your placement. Flighting will also be taken into consideration.

Please let us know if you have a cost method not listed above. We'd be happy to add it for you.

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