Bionic enables you to monitor the performance of Google Doubleclick Campaign Manager (DCM) as part of Bionic's Marketing Performance Management module. In order to accomplish this, Bionic needs to gather performance data from Google DCM.
This article describes the process of manually exporting Google DCM performance data and importing it into a single placement in Bionic. For other options, see Google DCM Performance Monitoring.
Step 1: Export Performance Data from Google DCM
The first step of this process is extracting a data file from Google Adwords that contains the data that you want to upload to Bionic. Here's how you do this:
- Log into your Google DCM account
- Click on the Trafficking menu and select Reporting & Attribution
- Click on Report Builder
- Press the New Report button
- Setup report
File Name: Daily_Bionic_Ads_Pacing_Report_<dcm account id>
This file name is necessary if using automatic updates
File type: CSV
Date Range: Enter the applicable date
Dimensions: Date, Advertiser ID, Campaign ID, Campaign, Package/Roadblock ID, Package/Roadblock, Placement ID, Placement, Site ID (DCM), Site (DCM), Site ID (Site Directory), Site (Site Directory)
Metrics: Impressions, Clicks
Schedule: Setup daily schedule with start & end date
Delivery: Establish delivery email if needed
Press Save or Run Now
This is the same report you will need if you opt to use the automatic updates.