Now you know where the money is going, let's take a look at your KPI goals
Identify the KPIs you want to track, set a cost efficiency goal, or set a quantity goal.
TEASER: You can combine your goals with performance data to unleash the power of prediction - ensuring you are on track for a successful campaign. But, first things first...
Select the KPIs you want to track
KPIs driven by the Rate Type will be automatically included - just add any additional KPIs you want to track & specify defaults you want to carry into your media plan.
Manage the KPIs in the directly in the Media Plan for each Placement
For each placement enter the KPI Cost Efficiency goal or the Quantity Goal for each applicable KPI
YOU DID IT! That's it for Planning, but don't forget to check out Reporting and Performance too.