Bionic User, Meet Performance
Performance in Bionic can best be described as the ability to compare planned data for you ads with actual results. This function of the tool allows you to tie in data from outside sources and link it back to your placements.
By now I'm sure you're aware of Bionic's many layers; well performance is no different, you can analyze performance data at the following levels (NOTE: performance data can only be uploaded at the placement and campaign levels):
- Placement level - analyze performance data for a specific placement
- Campaign level - analyze performance data for placements within a Campaign
- Advertiser level - analyze performance data from all Campaigns under a specific Advertiser
- Organization level - analyze performance data for all Advertisers and Campaigns
Data sources, as we refer to them, are the sources from which your ad's performance data is stemming from.
Here's a full list of data sources that we currently have integrations with:
Take a moment to see if there are any sources on this list that you work with. If there are check out this article to learn more about setting up your integrations!
NOTE: Sources have different levels of integrations ranging from fully manual to fully automated. Sources that have fully automated integrations still require a bit of manual work from you and us during the initial set up.
Under the Performance tab you'll be able to analyze data based on how your ads are doing. Here you'll be able to view KPI data showing planned and actual figures, emojis to help identify how on pace a specific KPI is, and charts to provide further detail on performance.
In the Table view (default view) you'll see something like this:
In the Chart view you'll see something like this alongside your charts:
Performance charts will show you (the following are available at all levels where performance data can be accessed):
- Progress - how you're doing for each metric in comparison to your goal
- Pacing - time based pacing (daily, weekly, monthly, etc.) in comparison to overall pace
- Cost Data - available for non-cost metrics (excludes Net Media Cost; includes Impressions, Clicks, etc.), shows planned rates compared to actual rates
Other tabs you'll find here:
- Data Sheet - provides overall view of all figures for planned and actual data. NOTE: The data sheet can be downloaded into an Excel file by clicking the Download button next to the time scale options.
- Lines & Goals - (NOTE: this tab is only available for non-cost based metrics and at the campaign level) shows which data source(s) each individual placement is using, goal and actual data pertaining to the metric you're viewing, and progress and pacing percentages.