It may seem simple or unnecessary, but understanding how Bionic is structured can 1) help make learning how to use it easier 2) help you make decisions about how to set things up for your company.
Your “Organization” represents your company – pretty simple. When you log into Bionic, you are logging into your Organization. It houses your company’s data, keeps it secure, and provides the "big picture" view of your data.
Advertisers represent who is doing the advertising. If you are an agency, Advertisers are your Clients. If you are an in-house marketing team, your company is the Advertiser.
In some cases, you may need to break Advertisers into pieces – often due to budget breakouts. Say your client (or your company) has various Products, Departments, Locations (or whatever) that need to be tracked separately while keeping the relationships tied together. Advertisers can be setup with hierarchy (using Parent Advertisers) to represent these relationships.
Each Advertiser can have their own Advertising Campaigns (see below), and data can be rolled up to whatever Advertiser level you want to report at. Default settings for things like Costs & Agency Comp can be setup and will roll down to campaigns.
Campaigns represent individual Advertising initiatives, usually tied back to a specific budget. It could just be general marketing for a month, quarter, the year, or it could be a special event or promotion. Often, it will probably be a combination of these. Think 2018 Summer Clearance Event or June 2018 Plan. Campaigns reside within the Advertiser they belong to.
Each campaign has it’s own Default Settings for Costs, Agency Compensation, custom data fields (Picklist Columns), KPIs, and more, that flow into your Media Plan. When applicable default values set here can be overwritten for individual line items.
Learn more about the Media Plan Structure