With Bionic, you can manage the performance of your marketing that involves the Out of Home ad server. In order for Bionic to make all of it's calculations, it needs the raw performance data from Out of Home. It's a simple process to transfer data from Out of Home to Bionic.
To upload performance data from Out of Home you will first need to download your data from Out of Home. The report from Out of Home should include these fields:
Download and save the file as a CSV.
Uploading the file into Bionic
To load Out of Home performance data into Bionic, go to your Media Plan click on the Performance tab.
Click on the Chart button.
Click the ‘Data Sources’ tab.
Then click ‘Add Data Sources’ button.
This will open the list of all the data sources you can load performance data from. Scroll down and select the Out of Home data source then click ‘Done’.
You will be brought back to the Performance page. Select the placements that you will be loading the Out of Home information for by clicking on the “+” icon for the placement in the Add Lines section.
Once you have selected the placements you want to load the information to click on the ‘Download’ button at the top.
You just need to enter the number of Downloads s you received in in your report from Out of Home and save. Then on the Performance page click the ‘Upload’ button and select the template file.
Once the template file has been processed you will then be able to click ‘Metrics’ tab and view the graph that compares the planned to actuals for Downloads.