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Manually Uploading data for Radio Advertising

To upload performance data from radio stations that just send you a report of the number of spots that have run you can use Radio data source to manually load that data.  Once you have received the report from the station you will then down load the Radio template and enter information for Spots and Points (GRPs).

From the media plan click on the Performance tab.

Then click on the ‘Chart’ button.

Next, click on the ‘Data Sources’ tab.

Then click the ‘Add Data Sources’ button.

This will open the list of all the data source you can load performance data from. Scroll down and select the Radio data source and click the ‘Done’ button.

That will bring you back to the Performance page. Select the placements that you will be loading the Radio information for by clicking on the + sign for the placement in the Add Lines section.

Once you have selected the placements you want to load the information to click on the ‘Download’ button at the top.  

This will down load the template for loading the Radio information. You will notice the template lists each placement you selected from your media plan for each day it is scheduled to run. The template includes the Bionic Placement ID, the date when the placement ran, as well as fields to enter Spots and Points (GRPs).

You just need to enter the number of spots and points you received in the report from the Radio station into the template. (this example only uses spots)

Once you have entered all the data into the Radio template, save the template file. Then on the Performance page click the ‘Upload’ button and select the template file you just saved.  

Once the template file has been processed you will then be able to click ‘Metrics’ tab and view the graph that compares the planned number of spots and Points to what was actually run. (this example is for spots)

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