With Bionic, you can manage the performance of your marketing that involves the Nielsen ad server. In order for Bionic to make all of it's calculations, it needs the raw performance data from Nielsen. It's a simple process to transfer data from Nielsen to Bionic.
To upload performance data from Nielsen you will first need to obtain a report from Nielsen showing the Points(GRPs). Once you have the report from Nielsen you then down load the template from Bionic and copy the Point(GRPs) from Nielsen and then upload the template into Bionic.
From the media plan click on the Performance tab.
Then click on the ‘Chart’ button.
Next, click on the ‘Data Sources’ tab.
Then click the ‘Add Data Sources’ button.
This will open the list of all the data source you can load performance data from. Scroll down and select the Nielsen data source and click the ‘Done’ button
That will bring you back to the Performance page. Select the placements that you will be loading the Nielsen information for by clicking on the + sign for the placement in the Add Lines section.
Once you have selected the placements you want to load the information to click on the ‘Download’ button at the top
This will down load the template for loading the Nielsen information. You will notice the template lists each placement from your media plan for each day it is scheduled to run. The template includes the Bionic Placement ID, the date when the placement ran, as well as a field to enter Points(GRPs) from Nielsen.
You just need to enter Points (GRPs) information you received from Nielsen and save the template.
Once you have entered all the data into the Nielsen template, save the template file. Then on the Performance page click the ‘Upload’ button and select the template file you just saved.
Once the template file has been processed you will then be able to click ‘Metrics’ tab and view your Points(GRPs)