With Bionic, you can manage the performance of your marketing that involves the RevTrax ad server. In order for Bionic to make all of it's calculations, it needs the raw performance data from RevTrax. It's a simple process to transfer data from RevTrax to Bionic.
To upload performance data from RevTrax you will first need to obtain a report from RevTrax and then enter the information for Clicks, Views, Mobile Views, Prints and Transactions into the Bionic template and upload. To do that:
From the media plan click on the Performance tab.
Then click on the ‘Chart’ button.
Next, click on the ‘Data Sources’ tab.
Then click the ‘Add Data Sources’ button.
This will open the list of all the data source you can load performance data from. Scroll down and select the RevTrax data source and click the ‘Done’ button.
That will bring you back to the Performance page. Select the placements that you will be loading the RevTrax information for by clicking on the “+” sign for the placement in the Add Lines section.
Once you have selected the placements you want to load the information to click on the ‘Download’ button at the top.
This will download the template for loading the RevTrax information. You will notice the template lists each placement from your media plan for each day it is scheduled to run. The template includes the Bionic Placement ID, the date when the placement ran, as well as fields to enter Clicks, Views, Mobile Views, Prints (Printed Coupons in the template) and Transactions (Redeemed Coupons in the template).
Once you have entered all the data into the RevTrax template, save the template file. Then on the Performance page click the ‘Upload’ button and select the template file you just saved.
Once the template file has been processed you will then be able to click ‘Metrics’ tab and view the graph that compares the planned to actuals for Clicks, Views, Mobile Views, Printed Coupons and Redeemed Coupons.