For each Advertiser, you can setup additional custom columns that will automatically carry into campaigns you create for this Advertiser.
Identifying the custom columns you want to include in media plans for this Advertiser is a great way to ensure consistent media plans.
Other columns represent additional data, text, picklist, and number columns you need to track for each placement. See Overview of Custom Columns for additional information.
Set Up Default Other Columns
Press the Select Columns button
Select the Columns you want to add. NOTE: You can add columns on-the-fly. See below for instructions.
The columns you selected to include in media plans for this Advertiser will be displayed.
Adding New Columns
If you cannot see a particular column you want to include in the list of available columns, you can create a new one.
WARNING: It is advised to double check first in the Administration section to ensure the column doesn't already exist.
Press the Create a new Column link
Complete the setup fields