Responding to an RFP

Once you have received an RFP, you need to respond to it. You can either Decline the RFP, or submit one or more proposals as appropriate.

Proposals Tab

The Proposals Tab is where you will go to create new proposals & manage proposals you have already started or sent.

There are 2 Proposals tabs - one when you first log into Bionic, from the Home page, which shows ALL proposals, and one in each RFP, which shows the proposals for just that RFP.

All Proposals


RFP Proposals


Name - Name of the proposal

ID - Unique ID of the proposal assigned by Bionic

Status - Status of the proposal

  • Draft - Proposal has been started, but not yet submitted to the planner.
  • Pending - Proposal has been submitted to the planner and is waiting for a response.
  • Accepted - Media planner has accepted the proposal in their consideration set.
  • Rejected - Media planner has rejected the proposal, but may want to negotiate further - click through on the proposal for additional information.
  • Revising - Proposal is in the process of being revised, but has not yet been submitted.
  • Withdrawn - Proposal has been withdrawn, either because it was simply pulled back, or because a new proposal was submitted in place of it.

Campaign - The name of the Campaign the RFP was sent for

RFP - The name of RFP sent

Budget - The budget(s) set in the RFP

Proposed - The amount proposed in the proposal

Variance - The difference between the budget amount & proposal amount

Sent - The date the proposal was sent

Sent By - Who sent the proposal

Created - The date/time the proposal was created

Created By - Who created the proposal

Updated - The date/time the proposal as last updated

Updated By - Who last updated the proposal


Submit Proposals

If you are interested in submitting a proposal, click into the RFP and click on the Proposals tab.

If the RFP contains multiple budgets, you will need to submit a separate proposal for each of the budgets.

Press the Create New Proposal button.


Build your Proposal

The proposal form enables you to build out placements details that will send electronically to the planner, allowing them to more easily manage proposals and add them to their media plans.


Proposal Name - Enter the name of the proposal. You will want to enter a name that is easily identifiable, especially if you are submitting multiple proposals. The planner will see proposal name, campaign name, RFP name, & budget to make managing proposals easier.


Proposal Budget - Proposals are submitted against budgets. If there is only 1 budget, it will automatically populate the field & cannot be changed. If there are multiple budgets, you will need to select one from the drop down menu.


RFP Details link - Click on RFP Details to view the complete details of the RFP without leaving the page.


Placement Details - Complete the details of the placements you want to propose. Instructions can be found here.


Rationale - Include additional rationale information as desired.


Attachments - Add 1 or more attachments, up to 25 MB each.


Submit button - This will send the proposal to the media planner.


Discard - This option will delete this proposal.

If you leave the proposal screen without submitting or discarding, the proposal will be saved as a draft to access later.

Download Proposal

If you would like to save a copy of this proposal, you can press the Download button at the top right of the proposal.



Decline RFP

If you feel an RFP is not a good fit for whatever reason, you can opt to decline. This will notify the planner so they can move forward with other options and avoid the need to follow up with you later.

To decline and RFP, press the Decline button on the RFP Overview page.



Next Step: Build out your proposal details

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