Budgets and Buckets
Budget Buckets enable your agency to break out your overall budget into segments based on your needs. Each bucket can be approved separately and assigned individual PO numbers as needed.
This information will be located when you click through to a campaign and then click on the Budget tab.
Bucket: Name of the Bucket
Budget: This is the amount of money allocated to this Bucket
Share: This is the share of this Bucket's budget against the Campaign budget
Authorization: Indicates the current authorization status of this Bucket's budget. Statuses include:
- Draft - This Bucket is currently being formulated
- Pending - Authorization has been requested, but no response has been received
- Authorized - Budget has been authorized for this Bucket
- Rejected - Budget has been refused and should not be used in the media plan
See below for instructions to approve budgets
PO Number: Where you can store the Purchase Order Number of approved Budgets. Optional to use, but handy if you use a Purchase Order System for tracking media expenditures.
Months: You have the option to view monthly budgets by selecting the "Show Monthly" checkbox (NOTE: this option is only available if your campaign has flight dates). Each month that the campaign is running will appear as its own column, within these fields you can identify the monthly budget for that Bucket.
Total of Monthly: The sum of the monthly budgets for a Bucket. Column will only appear if Show Monthly checkbox has been selected.
Variance: The difference between the Budget and Total of Monthly figures. Column will only appear if Show Monthly checkbox has been selected.
- If Total of Monthly is less than the Budget for a Bucket the variance will appear as red text in parentheses informing you that you have not met your entire budget for that Bucket.
- If Total of Monthly is greater than the Budget for a Bucket the variance will appear as red text informing you that you are over your budget for that Bucket.
- If Total of Monthly equals Budget the variance will be 0.00.
Lines in Plan: Identifies the number of lines in the media plan that are assigned to this Bucket. HINT: You can click the quantity to see a filtered view of the plan showing only these lines.
Amount in Plan - The sum of the Total Cost of the lines in your media plan that are assigned to this Bucket. HINT: You can click the quantity to see a filtered view of the plan showing only these lines.
% Planned - Indicates the share of the Bucket that has been planned in the media plan.
Approving Budget Buckets
You are able to approve (or reject) each bucket as appropriate. Typically, buckets identified as Pending indicate the agency is awaiting your approval.
You can update authorizations either individually or in bulk.
The Authorization column reflects the current authorization status for each bucket.
Click on the Authorization menu for the Bucket you want to update.
Select the appropriate status - typically either Authorized or Rejected.
In the PO Number column, enter the PO Number if applicable.
Authorize in bulk
You can authorize multiple buckets at the same time to save effort.
Select the check box next to the Buckets you want to authorize (use the top check box to select all).
Press the Authorization button
Choose the Status to apply to all of the selected buckets.
If you have a PO Number that applies to all of these selected buckets, you may also enter that. If not, you can leave blank & enter individual numbers for each bucket.
You may pull this data out of Bionic for external review. This will export the data to Excel.
Press the Download button.
The data will export to Excel.
Next Step: Campaign Media Plan in Advertiser Portal