Simply put, a campaign is the container that houses the media investment data for each of your marketing initiatives. Your agency will set up campaigns based on the initiative, which is often tied to a budget. For example, monthly, quarterly, or annual budgets, or specific promotion or event.
The campaign will contain your media plan, flowchart views, allocation charts, and performance data.
Learn more about finding campaigns and managing views, campaign budgets and approvals, your media plan, flowcharts, allocations, and performance.
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