How to Customize Your Tracking URLs

Whether you are using Google Analytics, Adobe, or any other platform, you can set up Bionic to automatically generate your custom tracking URLs.

Not only that, you can create Tracking Patterns for individual Advertisers, keeping you in-line with the numerous variations between each of your clients.

Managing Your Tracking URLs

Tracking URLs can be found in the Administration area of Bionic. You do not need Admin access to make changes for Tracking URLs.


Click on your company name in top right corner.

Click on the Administration link.


Go to the Tracking URLs tab to get started.

Though not shown in this screen, Bionic does use a Default Tracking Pattern specific to Google Analytics:

utm_campaign={Bionic Campaign Id}|{Campaign Name}&utm_medium={Channel}&utm_source={Bionic Placement Id}|{Placement Name}

Create your own custom patterns

Press Add New Pattern.


Pattern Name

Enter a name that will help you to distinguish this pattern from others you may need to create.

Available To

  • Choose All Advertisers (Admins only) to make this pattern available to all of your Advertisers.
  • Choose the Select Advertiser option to limit to a specific Advertiser. Choose the appropriate Advertiser from the list (you can only select one).


Identify the delimiter that should be used between values when more than 1 value exists for a particular key. Common delimiters include _ (underscore) and | (pipe).


The parameters will define which keys and associated values to use.


Identify the key name you wish to include. You can select from the standard Google Analytics Keys provided in the menu or enter your own name such as CID.



The parameter value can include a prefix and one or more field values.



Enter any prefix you wish to use.


Select one a field from the drop down menu. This list will include both standard media plan columns as well as Custom Columns you have set up in Bionic. You can also use Codes, explained below.

Click the AddValueIcon.png to add more values for this key.

Values will be separated with the Delimiter identified above.

Add More Parameters

If you wish to add more parameters, press the Add Parameter link.

Continue to add lines as needed.

Using Custom Columns and Code Values

Custom columns are helpful when you need to include information in your plan that isn't part of the standard media plan structure. You can include these values in your Tracking URLs. Instructions for setting up Custom Columns can be found here.

In some cases, the values you want to include may be coded or abbreviated. Picklist custom columns enable you to include friendly name values that you select in your media plan while tying them to a "code". These Codes can be used when setting up your Tracking URLs.

When setting up your Tracking URL, instead of selecting the regular field name, you will use the (Code) version of the field.


In this example, I'm selecting Tactic (code) instead of Tactic. When it generates my URL, it will pull the Code value instead of the friendly name.

Once you have your requirements set up, the Pattern will display at the bottom.


Once complete, press Add Pattern.


You can continue to add new patterns, edit, deactivate, and delete.

Edit, Delete, and Deactivate Existing Patterns

For access to all of these functions, click on the Pattern Name you want to change to go into Edit mode.



Make the approrpiate changes in the screen.

Press Save Pattern.


Use Deactivate when a particular pattern should no longer be used. This should prevent it from displaying as an option in the settings.

Press the Deactivate button at the bottom of the screen.

To Reactivate, edit the pattern again and press Activate.


You can only delete patterns not currently in use. Once a pattern has been used in a Campaign or Advertiser, you must use the Deactivate function.

Press the Delete button, if available, to delete a Pattern.


Next Steps

Set a default Tracking URL for an Advertiser

Set a default Tracking URL for a specific Campaign




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