Whether you are using Google Analytics, Adobe, or any other platform, you can set up Bionic to automatically generate your custom tracking URLs.
Not only that, you can create Tracking Patterns for individual Advertisers, keeping you in-line with the numerous variations between each of your clients.
Managing Your Tracking URLs
Tracking URLs can be found in the Administration area of Bionic. You do not need Admin access to make changes for Tracking URLs.
Click on your company name in top right corner.
Click on the Administration link.
Go to the Tracking URLs tab to get started.
Though not shown in this screen, Bionic does use a Default Tracking Pattern specific to Google Analytics:
utm_campaign={Bionic Campaign Id}|{Campaign Name}&utm_medium={Channel}&utm_source={Bionic Placement Id}|{Placement Name}
Create your own custom patterns
Press Add New Pattern.
Pattern Name
Enter a name that will help you to distinguish this pattern from others you may need to create.
Available To
- Choose All Advertisers (Admins only) to make this pattern available to all of your Advertisers.
- Choose the Select Advertiser option to limit to a specific Advertiser. Choose the appropriate Advertiser from the list (you can only select one).
Delimiter
Identify the delimiter that should be used between values when more than 1 value exists for a particular key. Common delimiters include _ (underscore) and | (pipe).
Parameters
The parameters will define which keys and associated values to use.
Key
Identify the key name you wish to include. You can select from the standard Google Analytics Keys provided in the menu or enter your own name such as CID.
Value
The parameter value can include a prefix and one or more field values.
Prefix
Enter any prefix you wish to use.
Field
Select one a field from the drop down menu. This list will include both standard media plan columns as well as Custom Columns you have set up in Bionic. You can also use Codes, explained below.
Click the 
to add more values for this key.
Values will be separated with the Delimiter identified above.
Add More Parameters
If you wish to add more parameters, press the Add Parameter link.
Continue to add lines as needed.
Using Custom Columns and Code Values
Custom columns are helpful when you need to include information in your plan that isn't part of the standard media plan structure. You can include these values in your Tracking URLs. Instructions for setting up Custom Columns can be found here.
In some cases, the values you want to include may be coded or abbreviated. Picklist custom columns enable you to include friendly name values that you select in your media plan while tying them to a "code". These Codes can be used when setting up your Tracking URLs.
When setting up your Tracking URL, instead of selecting the regular field name, you will use the (Code) version of the field.
In this example, I'm selecting Tactic (code) instead of Tactic. When it generates my URL, it will pull the Code value instead of the friendly name.
Once you have your requirements set up, the Pattern will display at the bottom.
Once complete, press Add Pattern.
You can continue to add new patterns, edit, deactivate, and delete.
Edit, Delete, and Deactivate Existing Patterns
For access to all of these functions, click on the Pattern Name you want to change to go into Edit mode.
Edit
Make the approrpiate changes in the screen.
Press Save Pattern.
Deactivate
Use Deactivate when a particular pattern should no longer be used. This should prevent it from displaying as an option in the settings.
Press the Deactivate button at the bottom of the screen.
To Reactivate, edit the pattern again and press Activate.
Delete
You can only delete patterns not currently in use. Once a pattern has been used in a Campaign or Advertiser, you must use the Deactivate function.
Press the Delete button, if available, to delete a Pattern.
Next Steps
Set a default Tracking URL for an Advertiser
Set a default Tracking URL for a specific Campaign
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