Mapping Placements To Receive Performance Data

In order for Bionic to receive performance data from external sources, whether there is an automatic update from the source or if you are manually uploading reports, Bionic must understand 1) which source the data is from and 2) which placement the data belongs to.

This process uses unique identifiers to "map" data from the originating system to the equivalent placement in Bionic.


For Automatic Daily Updates via email, you must have the adapter set up for the data source.<link>

You must have the integration set up in your Campaign Settings.

Adding IDs To Your Media Plan

Once you have added an integration to your campaign for each data source you are using, a corresponding column will automatically get added to your media plan.

Integration Settings


Corresponding Media Plan Columns


For each placement, you will enter the ID from the Integration Partner in the corresponding column. This only applies if the placement is using an automatic integration (such as a Google platform, Facebook, etc), or if you will be uploading a report generated from the source system (such as Twitter, LinkedIn, etc). See below for instructions when IDs are not applicable.

Using the example above, Line 1 is a Facebook placement. The Unique ID for the Facebook campaign has been entered in the Facebook column for that line.

In Line 12 is a Google Ads placement, so you will enter the Google Ads ID in the Google Ads column.

Any placements running through DCM will contain the DCM ID, and so on.

What if I don't have IDs?

When you receive data from a 3rd party, or don't have access to the source system, you will be using the Template to upload data. This would typically include results for broadcast, print, site served, email/e-newsletters, etc. In these cases, you do not have an ID.

For these, you will need to use the Include control to manually identify there is a relationship between the placement and the Integration Partner.

Include Columns

The process of including columns under a particular Integration Partner will indicate that placement will be using that partner. This will enable the placement to be included in download templates for this Integration Partner. When using IDs, it automatically "includes" the placement with the Integration Partner. When you don't have IDs to include, you need to manually set "Include".

To Include a placement, hover over the placement and press the Include button for the corresponding Integration Partner.


Once you have Included the placement for a particular integration partner, a white box will appear. This provides a visual indicator you have included the placement with that Integration Partner. There is nothing more you need to do in this step.

Exclude Columns

In the instance you make a mistake, or simply want to remove a placement from an Integration Partner, whether it's automated or manual, you will need to Exclude it.

To Exclude a placement, hover over the placement and press the Include button for the corresponding Integration Partner.


Once you have Excluded the placement for a particular integration partner, the box will display gray. This provides a visual indicator you have removed the placement from that Integration Partner.



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