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Setting Up Ad Details

Ads are made up of the Ad Name, Number, Creative, Ad Unit, Channel and Description. Upon creation they get associated with the Advertiser you are working under and can then be assigned to specific placements to tie them together for reporting.

In order to be able to associate a specific Ad to a placement, you must set up the Ad first.

Create A New Ad

There are 3 places where you can create a new ad. Regardless of the method you use, the Ad will always be available across that Advertiser for use in any campaign.

Within The Advertiser

Adding Ads at the Advertiser level is convenient if you have to set up a bunch of Ads that may be part of various campaigns. You can set them up here and just start associating them with specific placements as you are working in the plans.

Go to the specific Advertiser you want to set up Ads for and click on the Ads tab.

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Click the New Ad button to create a new Ad.

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Enter a descriptive name for the Ad.

Note that this name is what what you will see when working in your plan, as well as the media plan you pull out of Bionic. Make sure it is named in an identifiable manner.

Press Create.

From here, you will be able to enter the Ad details. See instructions below.

Within The Campaign

When you create Ads within a campaign, the Ads will automatically associate with this plan as well as with the associated Advertiser. If a particular Ad you are creating should not be associated with this campaign, you should opt to set it up in the Advertiser or within the appropriate campaign.

Go to the specific Campaign you want to set up Ads for and click on the Ads tab.

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Click the New Ad button to create a new Ad.

CreateAdBox.png

Enter a descriptive name for the Ad.

Note that this name is what what you will see when working in your plan, as well as the media plan you pull out of Bionic. Make sure it is named in an identifiable manner.

Press Create.

From here, you will be able to enter the Ad details. See instructions below.

 

Within Media Plan (On-The-Fly)

If you happen to be working in your media plan, and have not yet set up Ads, you can add them as you go. This is a convenient method for when your working in your plan anyhow and don't want to jump around to different areas of Bionic.

Go to the Campaign and click on the Media Plan tab.

MediaPlanAd.png

Start building out placement details as you normally would.

Click into the Ad field and enter an Ad Name.

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When you click or tab out of the Ad field, it will prompt you indicating it couldn't find the Ad.

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From here, you can adjust the name if needed.

Press the Create New Ad button to proceed with creating a new ad.

From here, you will be able to enter the Ad details. See instructions below.

Once set up has been completed, the Ad will automatically populate in the Ad field.

 AdFieldFilledIn.png

Ad Settings

When you are creating or editing an ad, the Ad Settings is where will control the Ad details such as the name, creative, ad unit, and description. Changes made here will automatically save. Use the X at the upper right corner to close out of this box at any time.

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Ad Settings is broken into 3 sections: Basic Info, Image, and Description.

Basic Info

Basic Info is the core details of the Ad. You can change these details at anytime as needed.

Ad Name: The name of the Ad as it will display in the media plan, exports, and reporting.

Status: Indicates whether the Ad is Active or Inactive. You can switch Ads to Inactive when they are no longer applicable for use to help keep you Ad list clean. It will keep the Ad for historical purposes, but will not be available for use in future media plans.

Channel: Select the channel this creative applies to from the list. This should align with the Channel you would select when setting up placements that use this Ad.

Ad Unit: Select the ad size from the list, or enter the size if what you need is not listed.

Ad Code: Enter the Ad Code assigned to this Ad if applicable.

 

Image

The image is the creative image that will be used in the ad. It will display in the media plan when you select the Ad for the placement.

If the Ad is a video (digital or broadcast), you can use this area to upload a still image to represent the video, then embed the video in the Description.

If there are more than 1 creative images that will tie to a placement (such as in a rotation), you will need to create an image file that contains all of the pertinent ads (such as a collage). Each placement can tie to 1 Bionic Ad.

To upload a new image, click on the Browse button.

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Select the file from your computer to upload.

Once uploaded, it will display.

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Description

The Ad Description allows you to include additional information about the Ad such as objectives, strategy, or some background. This text area is unlimited and can be formatted.

AdDescription.png

If you need to embed videos or need additional control over the content, use the <> icon to access the HTML code. You can paste the embed code where desired.

Remember that once you have made any necessary changes, you can click on the X in the upper right corner of the Ad box to close the window. Changes are saved automatically.

Ad Usage

The Usage tab provides an overview of all the campaigns that use this ad.

AdUsage.png

In addition to the campaign and advertiser, it indicates the total number of lines it is included in and the total amount planned.

Ad Overview

The Overview tab of the Ad outlines the details of the ad.

AdOverviewTab.png

These details can be changed by clicking on the Settings tab of the ad.

If you have given your clients access through Bionic for Advertisers, this is the view they will see.

 

Next Steps:

Learn how to manage your ads

Learn how to associate ads with placements

 

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