The Advertising Vendor Database is a comprehensive directory of advertising vendors that includes information about the vendor, their advertising programs, and details of your relationship with the vendor, including spend.
The database provides key information about the company.
You can access the complete listing of programs this vendor has to offer, which includes insight into brands you have used in the past and what you have spent with each.
There is a directory of ad sales contacts at each vendor, helping you to connect with the right people.
And there is a history of your ad buys and performance to provide you insight into the complete history of the placements you have purchased from this vendor. You can drill down to specific campaigns to gain detailed insights into the plan, costs, and performance, helping you make more informative decisions when planning and negotiating.
Learn how to use the Advertising Vendor Database here.