Marketing Perfomance Management

Overview

• What is Marketing Performance Management?
• What is a Data Source?
• What is a Key Performance Indicator (KPI)?

Monitor Ad Spots

• View Logtimes
• Add or Edit a Spot
• Upload Spots

Setup Performance Data

• Setting up Data Source Configuration
• Adding a New Data Source
• Adding a New KPI
• Cost Methods That Allow You to Upload Net Media Cost Actuals

Analyze Your Performance Data

• Understanding Performance Data

Google Ads

• Uploading data from Google Ads
• For automatic updates, activate the Google Ads Adapter
• Configure the Google Ads Extract
• Manually Uploading Performance Data from a Google Adwords Campaign to a Bionic placement
• Setting up a placement to automatically receive performance data from Google Ads

Google Analytics

• Uploading data from Google Analytics
• For automatic updates, activate the Google Analytics Adapter
• Configure the Google Analytics Extract
• Setting up a placement to automatically receive performance data from Google Analytics

Google Doubleclick Bid Manager (DBM)

• Configure Doubleclick Bid Manager (DBM) for automatic updates

Google DoubleClick for Publishers (DFP)

• Configuring Doubleclick for Publishers (DFP) for automatic updates

Google Doubleclick Campaign Manager (DCM)

• Uploading data from Doubleclick Campaign Manager (DCM)
• Configuring DoubleClick Campaign Manager adapter for automatic updates
• Setting up a placement to automatically receive performance data from DCM
• Bulk Updating the DCM to Bionic Link
• Manually Uploading Performance Data from a Google DCM Campaign to a Bionic placement

Adelphic

• Configure Adelphic for automatic updates

AdForm

• Configure AdForm for automatic updates

Amazon Marketing

• Configure Amazon Marketing for automatic updates

Awlogy

• Uploading data from Awlogy

Bing Ads

• Configure Bing Ads for automatic updates

blis

• Uploading data from blis

brandnetworks

• Uploading data from brandnetworks

BRIDGE

• Uploading data from BRIDGE

choozle

• Uploading data from choozle

DataXu

• Uploading data from DataXu

E-Newsletter

• Manually upload performane data for e-Newsletters

Eyereturn Marketing

• Uploading data from Eyereturn Marketing

Facebook via 4C

• Uploading data from Facebook via 4C

Flashtalking

• Uploading data from Flashtalking

Gemini

• Uploading data from Gemini

libsyn

• Uploading data from libsyn

LinkedIn

• Download Performance data from LinkedIn
• Manually upload your LinkedIn data

MaxPoint

• Uploading data from MaxPoint

MediaMath

• Configure MediaMath for automatic updates

Mediaplex

• Uploading data from Mediaplex

Nielsen

• Uploading Data from Nielsen

One by AOL

• Uploading Data from One by AOL

Out of Home

• Uploading data for Out of Home

Pandora

• Uploading Data from Pandora

Print

• Uploading data from a Print data source

Radio Advertising

• Manually Uploading data for Radio Advertising

RevTrax

• Uploading data from RevTrax

Revive

• Uploading data from Revive

RevTrax

• Uploading data from RevTrax

Simpli.fi

• Uploading data from Simpli.fi

Site Served

• Manually uploading Site Served Data

Sizmek

• Uploading data from Sizmek
• For automatic updates, activate the Sizmek Adapter (for the older Sizmek interface)
• For automatic updates, activate the Sizmek Adapter
• Linking Sizmek data to Bionic Placements

the TradeDesk

• Uploading data from the TradeDesk

TubeMogul

• Uploading data from TubeMogul

TuneIn Radio

• Uploading data from TuneIn Radio

TV Advertising

• Manually uploading data for TV Advertising

Twitter

• Downloading data from Twitter
• Manually uploading data from a Twitter campaign to a Bionic placement

Webinar

• Manually uploading Webinar data

Zemanta

• Uploading data from Zemanta